{"id":2534,"date":"2025-12-15T10:42:00","date_gmt":"2025-12-15T08:42:00","guid":{"rendered":"https:\/\/veracruzdemontilla.com\/?p=2534"},"modified":"2025-12-10T21:14:20","modified_gmt":"2025-12-10T19:14:20","slug":"nueva-identidad-visual-para-la-cofradia-vera-cruz","status":"publish","type":"post","link":"https:\/\/veracruzdemontilla.com\/?p=2534","title":{"rendered":"Nueva identidad visual para la Cofrad\u00eda Vera Cruz"},"content":{"rendered":"\n
\n

La Cofrad\u00eda Penitencial de la Santa Vera Cruz estrena una identidad social renovada, pensada para adaptarse a los nuevos tiempos y canales de comunicaci\u00f3n y ganar presencia en redes sociales. Esta actualizaci\u00f3n busca, fieles a nuestros elementos identificativos, transmitir la esencia de nuestra historia en entornos cofrades digitales con un lenguaje visual moderno y coherente.<\/p>\n

\"\"<\/a>El verde oscuro, caracter\u00edstico de la Vera Cruz, se consolida como color principal, s\u00edmbolo del \u00e1rbol de la vida en que fue clavada la Salvaci\u00f3n del mundo, sobre el que destaca el blanco de la tipograf\u00eda para aportar claridad y contraste. Esta combinaci\u00f3n crom\u00e1tica ser\u00e1 la base de nuestras publicaciones en Facebook<\/a>, Instagram<\/a>, X<\/a> y TikTok<\/a>.<\/p>\n

Nuestro escudo se mantiene como emblema central, respetando su apariencia original, pero se integra en composiciones m\u00e1s actuales y din\u00e1micas. Junto a \u00e9l, se incorporan s\u00edmbolos propios de nuestra devoci\u00f3n y que ahora pasar\u00e1n a formar parte de la identidad de la cofrad\u00eda en stories<\/em> y reels<\/em>: el coraz\u00f3n traspasado de Mar\u00eda, la corona de espinas del Cristo de Zacatecas y las manos de nuestra Madre.<\/p>\n

Las tipograf\u00edas seleccionadas combinan actualidad y legibilidad, en una apuesta por fuentes con serifa estilizadas para t\u00edtulos, evocando tradici\u00f3n, y por tipograf\u00edas modernas para textos secundarios, garantizando claridad en dispositivos m\u00f3viles.<\/p>\n

\"\"<\/a>Esta identidad ser\u00e1 utilizada en el sitio web y en todos los perfiles sociales, tanto en publicaciones como en contenidos ef\u00edmeros. Con ello, la Cofrad\u00eda persigue una comunicaci\u00f3n m\u00e1s cercana, atractiva y reconocible, que destaque sus publicaciones en redes, contribuya a un aumento de la visibilidad social y transmita el peso de nuestra historia.<\/p>\n

A esta renovaci\u00f3n se suma\u00a0el estreno el pasado mes de octubre del canal oficial de WhatsApp <\/strong>de la cofrad\u00eda, una herramienta pensada para mejorar la comunicaci\u00f3n con todos los hermanos y devotos. Este nuevo espacio permitir\u00e1 recibir avisos y noticias al instante. <\/strong>Su gran ventaja es la inmediatez<\/strong>: cada publicaci\u00f3n llega directamente al m\u00f3vil, asegurando que la informaci\u00f3n m\u00e1s importante est\u00e9 siempre al alcance. Adem\u00e1s, es un canal \u00e1gil y ordenado<\/strong>, donde solo se comparte contenido oficial, evitando la saturaci\u00f3n de mensajes de los grupos.<\/p>\n

\n

Con esta iniciativa, la Cofrad\u00eda refuerza su presencia digital y se adapta a las nuevas formas de comunicaci\u00f3n, ofreciendo una v\u00eda directa, sencilla y segura para mantenerse informado.<\/p>\n

\u00a1\u00danete y no te pierdas nada!\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La Cofrad\u00eda Penitencial de la Santa Vera Cruz estrena una identidad social renovada, pensada para adaptarse a los nuevos tiempos y canales de comunicaci\u00f3n y ganar presencia en redes sociales. Esta actualizaci\u00f3n busca, fieles a nuestros elementos identificativos, transmitir la esencia de nuestra historia en entornos cofrades digitales con un lenguaje visual moderno y coherente. El verde oscuro, caracter\u00edstico de la Vera Cruz, se consolida como color principal, s\u00edmbolo del \u00e1rbol de la vida en que fue clavada la Salvaci\u00f3n<\/p>\n","protected":false},"author":1,"featured_media":2536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Cofrad\u00eda Penitencial de la Santa Vera Cruz estrena una identidad social renovada, pensada para adaptarse a los nuevos tiempos y canales de comunicaci\u00f3n y ganar presencia en redes sociales. Esta actualizaci\u00f3n busca, fieles a nuestros elementos identificativos, transmitir la esencia de nuestra historia en entornos cofrades digitales con un lenguaje visual moderno y coherente.…","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-400x600.jpg",400,600,true],"cvmm-medium-square":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-600x600.jpg",600,600,true],"cvmm-large":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-1024x1024.jpg",1024,1024,true],"cvmm-small":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news-130x95.jpg",130,95,true],"full":["https:\/\/veracruzdemontilla.com\/wp-content\/uploads\/2025\/12\/Identidad-social_news.jpg",1414,2000,false]},"categories_names":{"5":{"name":"Actualidad","link":"https:\/\/veracruzdemontilla.com\/?cat=5"}},"tags_names":{"4":{"name":"Favoritos","link":"https:\/\/veracruzdemontilla.com\/?tag=favoritos"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/posts\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2534"}],"version-history":[{"count":2,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/posts\/2534\/revisions"}],"predecessor-version":[{"id":2540,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/posts\/2534\/revisions\/2540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=\/wp\/v2\/media\/2536"}],"wp:attachment":[{"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veracruzdemontilla.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}